Macfarlane Online to launch Brand-IT at Spring Fair

Macfarlane Packaging Online will launch its brand new personalisation portal, Brand-IT, at this year’s Spring Fair.

A team of Macfarlane Packaging experts will be on hand to showcase how Brand-it can help small online and start-up businesses customise a wide range of affordable packaging products, when they host a stand at the National Exhibition Centre (NEC) in Birmingham from 4-8 February.

Brand-IT is an online portal available at MacfarlaneOnline.com, a website dedicated to providing retailers with custom printed packaging options that can be carried out on low order volumes and delivered within five working days.

Research has shown that branded packaging can have a massive impact on the online retail experience as it is often the first physical interaction customers have with that brand. A recent survey by Sealed Air* found that branded packaging has a 64% increase in positive feedback than unbranded packaging. A third of those who completed the survey also believe premium packaging impacts brand perception.

Despite the demand for branded packaging, the Macfarlane Unboxing Survey 2017 found that only 62% of retailers are branding their packaging. Before Macfarlane Packaging introduced Brand-IT, sourcing branded packaging was a challenge for small online companies and start-up businesses who did not have the minimum order volume that most packaging manufacturers demand.

Mark Selby, Ecommerce Director at Macfarlane Packaging, says: “We are delighted to be showcasing Brand-IT at this year’s Spring Fair.

At Macfarlane Packaging we believe that the better experience a customer has when opening their package, the more likely they are to choose that brand again and recommend it to others.

“However, we also know how difficult it can be for small online and start-up businesses to source branded packaging for their products and that is where Brand-IT comes in. We are really excited that Brand-IT can offer these retailers the customised packaging solutions that will improve their customer offer.”

Macfarlane Packaging will welcome visitors to its stand at section N60 in Hall 6 of the NEC throughout the week of Spring Fair. Their team of packaging experts will demonstrate in five easy steps, how retailers can customise a huge range of packaging products to suit their needs.

As well as hosting daily workshops, the Macfarlane-Online team will host a seminar at 4pm on Monday 5 February where they will talk about Brand-IT and the benefits of robust, appropriately designed and sized packaging.

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