Modern retail and commerce continues to evolve away from the high street and towards the digital world. Extra convenience is the key driver from the shopper’s perspective, and as a retailer, it’s simply been a case of looking to accommodate for this paradigm shift. For businesses in some industries, this has been a huge success. Online retail enables more customers from a wider expanse of geographies to be serviced, helping to bring in higher revenue and to ultimately allow a business to grow.
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As an online retailer, the run up to Christmas is arguably the most important time of year.
How successful this time proves to be for your business can shape the overall year you have. Lots of sales and happy customers and your overall margins will skyrocket. Miss out on opportunities here though, and it can be a very different picture.