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Maybe you weren't even out?

Perhaps you were at home the whole time and you simply didn't hear the doorbell or the knock at the door. Or possibly you live on the top floor of a shared house, and by the time you've made it to ground level, the 'Sorry we missed you' card is already on the mat in the hall, lying there: on top of the gas bill and the Domino’s Pizza leaflet, making your blood boil hotter than Mercury's molten core.

It's a 'packaging thing'!

The competition for shoppers used to be between high street retailers and eCommerce stores basically, didn't it? It was a battle for consumer spending that online businesses were gradually winning, as shoppers increasingly opted to simply buy online. After all, who wants to traipse to the shops or get the car out and head for the local retail park when you can get all the stuff you need at the click of a mouse?